Hauv zaj dab neeg ntawm e-luam yeeb, tsis muaj qhov tsis txaus ntawm kev loj hlob myths xwb. Los ntawm qhov ntxov tshaj plaws HNB sawv cev los ntawm IQOS, mus rau tom qab paj rwb-wick atomizer sawv cev los ntawm JUUL, thiab cov ceramic atomizer sawv cev los ntawm Smol / RLX, lawv tag nrho tau dhau mus rau theem ntawm kev loj hlob barbaric.
Niaj hnub no, "protagonist" ntawm e-luam yeeb loj hlob zaj dab neeg tau dhau los ua luam yeeb e-luam yeeb. Hauv ob xyoos dhau los, kev muag khoom ntawm e-luam yeeb tau nce ze li 63 npaug. Qhov no tshwj xeeb tshaj yog tshwm sim nyob rau hauv European lag luam. Cov e-luam yeeb pov tseg yuav ua rau muaj kev loj hlob tawg hauv 2022, nrog rau kev muag khoom nce mus txog US $ 1.54 billion, ib xyoos ib zaug nce ntawm +811.8%.
Qhov tseem ceeb tshaj, muaj zog e-luam yeeb yog squeezing lub lag luam rau reloadable thiab qhib e-luam yeeb. Xyoo 2022, kev muag khoom ntawm cov luam yeeb e-luam yeeb hauv UK thiab Tebchaws Meskas yuav yog 43.1% thiab 51.8% feem.
Yav dhau los, thaum muaj coob tus neeg tham txog kev lag luam e-luam yeeb, lawv inevitably tham txog kev txhawj xeeb txog txoj cai, tab sis e-luam yeeb txuas ntxiv mus rau hauv txoj cai, ua rau pom tias lawv muaj zog heev. Los ntawm HNB mus rau atomized e-luam yeeb thiab tam sim no pov tseg e-luam yeeb, ib qho kev txhim kho ntawm kev lag luam e-luam yeeb tau nthuav tawm:
Nws yeej tsis yog txoj cai uas swb e-luam yeeb, tab sis lwm qhov zoo dua e-luam yeeb
Euromonitor cov ntaub ntawv qhia tau hais tias e-luam yeeb muag hauv Western Europe tau nce sai ntawm US $ 2.11 nphom hauv xyoo 2015 txog $ 5.69 nphom hauv xyoo 2022. Cov e-luam yeeb yuav pom kev loj hlob loj hauv 2022, nrog kev muag khoom nce mus txog US $ 1.54 billion, ib xyoos ib zaug. - xyoo nce ntawm + 811.8%.
Tshwj xeeb tshaj yog nyob rau hauv UK, uas hais txog e-luam yeeb yog ib qho cuab yeej rau kev tswj kev haus luam yeeb, kev muag khoom ntawm e-luam yeeb hauv 2022 tau nce 1116.9% xyoo-rau-xyoo rau US $ 1.08 billion, thiab kev muag khoom feem ntawm cov e-luam yeeb. nce ntawm 0.6% hauv 2020 txog 2022. 43.1%.
Qhov nce ntawm cov luam yeeb e-luam yeeb tau ua rau muaj kev sib koom ua lag luam ntawm cov luam yeeb thiab qhib e-luam yeeb. Txij xyoo 2015 txog 2021, ntawm cov neeg siv tsis tau muaj hnub nyoog, cov npe nrov tshaj plaws e-luam yeeb tau qhib. Cov e-luam yeeb pov tseg yuav dhau los ua neeg nyiam nyob rau xyoo 2022, nrog rau lawv qhov kev faib ua feem nce ntawm 7.8% hauv 2021 txog 52.8% hauv 2022: Tshem tawm e-luam yeeb yuav ncav cuag lawv qhov siab tshaj plaws hauv 2020-2021, thiab yuav dhau los ntawm cov khoom siv pov tseg nrog qhib e. - luam yeeb. Pawg e-luam yeeb nyiam los ntawm cov neeg laus hauv xyoo 2021-2022 yog txhua yam qhib, tab sis feem ntau ntawm cov khoom siv pov tseg tau nce ntxiv.
Cov qauv no kuj tshwm sim hauv Tebchaws Meskas. Txij Lub Ib Hlis 2020 txog Lub Kaum Ob Hlis 2022, kev muag khoom ntawm cov e-luam yeeb hauv Tebchaws Meskas tau nqis los ntawm 75.2% mus rau 48.0%, thiab kev muag khoom ntawm cov e-luam yeeb tau nce los ntawm 24.7% rau 51.8%.
Thoob plaws hauv keeb kwm ntawm txoj kev loj hlob ntawm e-luam yeeb, txawm hais tias txoj cai txwv tsis pub mus sij hawm ntev, qhov no tsis tau cuam tshuam qhov tseem ceeb ntawm txhua qhov: los ntawm kev loj hlob ntawm HNB thaum ntxov, mus rau tom qab sawv ntawm atomized e-luam yeeb. sawv cev los ntawm JUUL thiab RLX, mus rau tam sim no pov tseg Kev loj hlob sai ntawm e-luam yeeb.
Rau ib qho twg, nws yeej tsis yog txoj cai uas swb e-luam yeeb, tab sis lwm qhov zoo dua e-luam yeeb.
Post lub sij hawm: Oct-17-2023
